Tested thinking from people who build pipeline for a living.
Posts on AI search, measurement and messaging. Written from client work, with the numbers left in.
Anthony Skinner Named One of The CTO Club's Top 26 Tech Executives to Follow in 2026
The CTO Club named Pressfit co-founder and CEO Anthony Skinner to its Top 26 Tech Executives to Follow in 2026, on a list that includes technology leaders from Amazon, Microsoft and Google.
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Why AI Answers Cite You but Recommend Your Competitor
Google AI Overviews cite self-promotional "best of" pages and recommend a competitor 69% of the time. Why citation is not recommendation, and what to fix.
AI searchPressFit Sports: We Represent Athletes Like Companies
PressFit Sports represents athletes the way Pressfit.ai represents companies: recruiting positioning, NIL fit, transfer planning, and honest guidance.
AI Advertising Campaigns: Real Examples and What They Show
AI advertising campaigns, with real examples and what each one proves: the verified numbers, the vendor claims that fail checking, and how to tell them apart.
AI searchMeasurement8 Questions to Ask Your Ad Agency About Zero-Click Search
Zero click searches changed what your agency should measure. Eight questions for your next review, with the answer that satisfies and the one that should not.
AI searchMeasurementAI Search Optimization and Why Rankings Vary by Location
AI search optimization now decides visibility by intent and location, not keyword rank alone. Here is what actually varies, and how to structure content for it.
AI searchSEO & sitesMulti-Location SEO: Local Content and Local Ads That Work
Multi-location SEO works when you measure by region first. Where local content and geo-targeted ads earn their place, and where they are just waste.
SEO & sitesMeasurementAgentic AI in Advertising and Evolving Marketing Systems
How agentic AI is used in advertising: real-time optimization, automatic budget allocation, behavioral targeting, and what it changes for marketing systems.
AI searchPipeline & funnelsHow to Choose a Digital Agency in the AI Era: 7 Tests to Run
Choosing a digital agency in the AI era: seven criteria you can actually test, the evidence to ask for, and the answers that should end the conversation.
AI searchMeasurementAI Search Visibility: Getting Cited Without Ranking
Rank and citation are two measurements, and most teams take only one. How to measure AI search visibility on your own site, and what the gap tells you.
AI searchMeasurementVibe Coding: The Technical Debt Problem Nobody Talks About
Vibe coding means describing what you want and letting AI write the code. Here is what that costs a marketing site later, and how to avoid the rebuild.
SEO & sitesWordPress to Vercel in 5 Days: The Production Blueprint
Migrate monolithic WordPress sites to Next.js and Vercel edge infrastructure in 5 days without losing SEO rankings, form leads, or editorial capability.
SEO & sitesZero Clicks: Why Brand Visibility Beats Traffic in the AI Era
Zero-click searches and AI answers now resolve buyer questions before they reach your site. Here's why brand visibility inside AI results beats website traffic.
AI searchThe New Rules of GEO (Generative Engine Optimization)
The rules of generative engine optimization changed in 2026. Here is the updated GEO ruleset: entity clarity, structured evidence, crawler access, and measurement.
AI searchAnswer Engine Optimization Services: A Content Strategy
Answer engine optimization services win citations by answering buyer questions, not stuffing keywords. Here's a question-first AEO content strategy that gets cited.
AI searchPaid Mentions in AI Search: Brand Visibility That Works
Paid mentions in AI search promise brand visibility, but earned citations win trust. See what sponsored AI placements can and can't do, and what really works.
AI searchSmall Business SEO in the AI Search Era: A 2026 Playbook
A budget-aware playbook for small business SEO in AI search: pick winnable questions, own a tight category, add schema, earn citations, and ship a fast site.
AI searchSEO & sitesHow No-Click Search Only Rewards Instagram, LinkedIn, Google
Zero-click searches keep users inside Instagram, LinkedIn, and Google's answer boxes. Here's why that concentrates brand visibility and what B2B teams should do.
AI searchWhy Ad Load Is Higher Than Ever (and the AI Marketing Fix)
Ad load is higher than it's ever been, squeezing CPMs and attention. Here's why AI marketing platforms and owned-conversion economics are the smarter B2B play.
AI searchMeasurementAI Marketing Agent: Built by Marketers vs for Marketers
Every vendor sells an AI marketing agent, but who is it built for? A practical lens for telling AI built by marketers from AI built for marketers.
AI searchDetect LLM Crawlers in GA4: ChatGPT, Claude, Gemini
Detect ChatGPT, Claude, Gemini, and Perplexity crawler traffic in GA4: user-agent regex, server-side detection, and the custom dimensions that surface AI-search traffic.
AI searchMeasurementGA4 Setup for B2B: Events, Consent, and Server-Side
GA4 setup guide for B2B marketing sites: conversion events on every CTA, Consent Mode v2 by default, server-side tagging where it matters, and the custom events that matter.
Measurement11 AI Search Ranking Signals That Predict Citation in 2026
Across 150,000+ AI search citations on ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews, 11 page-level signals separate cited from ignored.
AI searchProfound vs Scrunch vs Evertune vs Otterly: Which AI Search Visibility Tool to Pick
Profound vs Scrunch vs Evertune vs Otterly compared on engines, pricing, and buyer fit, plus an optional DIY API build. Pick the right LLM citation tracker.
AI searchDemand Generation Strategy: Channels, Mix & Measurement
Demand generation strategy for in-house operators: channel mix tradeoffs, pipeline-attribution measurement, and the anti-patterns that quietly break programs.
MeasurementPipeline & funnelsHow to Rank in ChatGPT, Claude, Gemini, and Perplexity: The Multi-Platform AEO Playbook
Each AI engine picks citations differently, but 5-7 signals work across all of them: dense schema, answer-first structure, brand-mention frequency, semantic clarity, citation density, freshness, and clean extractable patterns.
AI searchThe Modern Consumer Decision Journey across AI, Search & More
The 2026 Consumer Decision Journey spans AI Overviews, ChatGPT, Perplexity, Reddit, reviews, and brand sites. Pressfit.ai maps the fragmented buyer path.
AI searchPipeline & funnelsSales Funnel Stages: A Behavioral-Signal Framework
Sales funnel stages explained with the observable behavioral signals that mark each transition. Pressfit.ai's signal-per-stage framework for B2B and B2C teams.
Pipeline & funnelsWebsite Migration SEO: Preserve Rank During a Move
Website migration SEO playbook: redirect maps, schema parity, internal links, post-launch monitoring. Pressfit.ai's signal-preservation frame for moves.
AI searchSEO & sitesHow to Optimize for Google AI Overviews: An Operator's Playbook for AIO Citation
How to optimize for Google AI Overviews: retrieval signals, schema, and answer-first patterns that earn AIO citation for B2B SaaS, cyber, and fintech teams.
AI searchSEO & sitesAEO vs GEO vs SEO: The Definitive Guide to Answer Engine, Generative Engine, and Search Engine Optimization
AEO vs GEO vs SEO explained for B2B CMOs: how each works, where they overlap, and a budget-allocation framework for sequencing investment across all three.
AI searchSEO & sitesAI Search Competitor Tracking for 2026
AI search competitor tracking across ChatGPT, Claude, Gemini, Perplexity, and AI Overviews. Methodology, signals, and tools to close the citation gap.
AI searchB2B SaaS UX Audit: Friction Patterns
B2B SaaS UX audit guide: 8 friction patterns that kill demo conversion, plus the behavioral-intelligence telemetry that surfaces each. Read the framework.
Pipeline & funnelsB2B Sales Funnel for Long Cycles: Behavioral Signals
B2B sales funnel for long, multi-stakeholder cycles: 7 behavioral signals that predict pipeline conversion 60+ days out. Pressfit.ai buyer-signal taxonomy.
Pipeline & funnelsBrand Mention Tracking for AI Search
Brand mention tracking for AI: why named-entity mentions beat backlinks for ChatGPT, Perplexity, and AI Overview citation, plus how to track and earn them.
AI searchClosed-Loop Marketing Attribution: Wiring GA4 to CRM
Closed-loop marketing attribution: how to wire GA4 to your CRM, stitch user identity across the buying committee, and report on real pipeline outcomes.
MeasurementCore Web Vitals for Marketing Sites: 2026 Playbook
Core Web Vitals for SaaS marketing sites in 2026: LCP, INP, CLS fixes that move citation share, plus how AI engines weight CWV when selecting sources.
AI searchSEO & sitesB2B SaaS Landing Page Optimization: 7 Demo Patterns
B2B SaaS landing page optimization: 7 patterns Pressfit.ai validates against pipeline data, not vanity CVR.
Pipeline & funnelsNext.js for B2B Marketing Sites: AEO/GEO from Day One
Next.js for B2B marketing sites with AEO and GEO baked in: SSR vs ISR vs static, schema injection, headless CMS choices. Operator-grade guide from Pressfit.ai.
AI searchSEO & sitesPerformance Optimization Beyond Page Speed
Performance optimization for B2B marketing is a 5-layer stack, not a Core Web Vitals score. Pressfit.ai ties behavioral telemetry to pipeline.
SEO & sitesPipeline & funnelsReal User Monitoring for Marketing Sites
Real user monitoring for SaaS marketing sites: 6 metrics worth tracking, the tools that fit, and how to translate RUM data into pipeline outcomes today.
MeasurementPipeline & funnelsSaaS Conversion Rate Optimization: A 2026 Playbook
SaaS conversion rate optimization playbook for 2026: a behavioral-intelligence framework that ties CRO wins to pipeline lift instead of vanity CVR rates.
MeasurementPipeline & funnelsSaaS Funnel Optimization: From Click to Closed-Won
SaaS funnel optimization playbook: the behavioral-signal patterns that predict conversion at every stage from first click to closed-won, by Pressfit.ai.
Pipeline & funnelsSchema Markup for SEO and AEO: 3-Tier Evidence Guide
Schema markup for AEO and AI Overviews mapped onto a 3-tier evidence ladder: documented factors, correlated factors, and what is documented as NOT a factor.
AI searchSEO & sitesWebsite Rebuild Guide: Migrate, Preserve, Rank
Website rebuild guide: when to migrate, what to preserve, and how to maintain rank. Plus the AEO/GEO architecture decisions to lock in from day one.
AI searchSEO & sitesWhy Marketing Agencies Are Optimizing the Wrong KPIs - And Which Metrics Actually Drive Growth
Many marketing agencies focus on vanity metrics like impressions and traffic that look impressive but rarely drive revenue. Here are the revenue-focused metrics, such as CAC, CLV, and ROAS, that support sustainable growth.
MeasurementWhat Is Google AI Overview, and How Can Your Content Rank There?
Google AI Overview is transforming search by generating concise summaries directly in results. How it works and how to optimize content to appear in these AI-generated answers.
AI searchSEO & sitesIs Your Marketing Agency Using AI but Not Passing the Savings to You?
Many marketing agencies use AI to automate research, content creation, and campaign optimization, but some fail to pass these efficiency savings to clients.
AI searchWhat Is Behavioral Intelligence?
Behavioral intelligence is AI-tested data about which messages, angles, and channels actually make your specific buyers respond.
Pipeline & funnelsWhy Your B2B Messaging Is Untested
B2B companies spend six figures on outbound and never test whether the message actually works.
Pipeline & funnels