Get your reports. Know exactly what to fix.
Drop your URL and the Pressfit portal runs six reports on your site, your competitors and the AI answers your buyers see. They arrive in order, each one feeding the next. When you want the fixes built, the reports become the brief for our web developers.
Competitive Analysis
Who search engines and AI trust in your category, and where you stand against them. Competitive intelligence across organic search, paid ads, ChatGPT, Claude and Google AI Overviews.

- Your search terms and who ranks for them
- Who AI names in your category, engine by engine
- Competitors' paid ads and positioning
- A positioning map and your category boundary
Content Audit
A page-by-page read of your site: what's working, what's thin and what to rebuild. Covers content quality, keyword coverage and whether AI can pull a clean answer from each page.
- Every page scored for quality and keyword coverage
- AI readiness: can an answer engine quote it?
- Fixes in priority order
CRO Audit
Where visitors leave without buying, and what to change first. A funnel audit that ends in the top fixes to ship in the next 30 days.

- Drop-off points across the funnel
- Speed and conversion fixes, ranked
- The top three fixes for the next 30 days
AI Visibility
How often ChatGPT, Claude, Gemini, Perplexity, Grok and Google AI Overviews name you when buyers ask about your category, and which prompts pull you in or leave you out.
- Brand-mention rate, engine by engine
- The prompts you win and the ones you miss
- Where AI cites you and where it doesn't
- A GEO playbook to close the gap
Technical SEO Audit
The plumbing search engines and AI crawlers depend on. If they can't crawl, index or parse a page, nothing else in the reports matters.
- Crawl and index issues
- Page speed problems
- Schema: what's there, what's missing
Content Gap
The questions your competitors win in search and AI answers that you don't, scored by difficulty, with a brief for each one so you know exactly what to write next.
- Difficulty-scored opportunities across organic and AI search
- Ready-to-run content briefs
- The order to publish them
Three core reports, or all six.
Billed annually. Card at checkout. No sales call.
- 3 core reports
- Competitive analysis
- Content audit
- AI visibility
- Access
- 1 brand · 1 user
- Everything in Personal, plus
- CRO audit
- Technical SEO audit
- Content gap
- Access
- Up to 5 brands · 10 users
- All 6 reports, plus
- White-label portal for your clients
- Your logo on every report
- Access
- Up to 50 brands · 100 users
| Report | Personal | Business | Agency |
|---|---|---|---|
| Competitive analysis | ✓ | ✓ | ✓ |
| Content audit | ✓ | ✓ | ✓ |
| AI visibility | ✓ | ✓ | ✓ |
| CRO audit | — | ✓ | ✓ |
| Technical SEO audit | — | ✓ | ✓ |
| Content gap | — | ✓ | ✓ |
| White-label | — | — | ✓ |
| Brands · users | 1 · 1 | 5 · 10 | 50 · 100 |
Secure checkout by Stripe. Your portal login arrives by email.
Do I need to talk to anyone?
No. Drop your URL, pick your reports and the portal starts delivering. Talk to us when you want us to build.
Why do the reports come in order?
Each report uses what the one before it found. The competitive analysis sets who you're measured against, the audits use it, and the content gap uses the audits.
Why is there no free plan?
Every report is real work against your site, your competitors and the AI answers your buyers see. It isn't a preview.
Can you fix what the reports find?
Yes. Your reports become the brief for our web developers, so there's no second discovery phase. Services start at $2,000.